My son came up with a very good question a few weeks back – ”Dad, why do birds that fly south for winter bother coming back afterwards!!”
And it was an excellent observation because let’s face it, every year they submit their bodies to incredible punishment to fly thousands of miles to these warmer southern climates, pushing their feathery extremities to the limits, just to escape the snowy northern weather for a few months.
But think about it, they have no reason to embark on a long haul flight back north – unlike us, they have no mortgage, no jobs, no kids’ hockey practices, no careers, all their family and friends are with them, and there are numerous beaches, permanent sunshine and fresh fish for as far as the bird’s eye can see.
So birds, if you’re able to use a computer and read, and you’re reading this, just stay in the sun, enjoy the great food and gorgeous beaches – there’s no need to fly back 2000 miles, as the crow flies. Stay down south and live big!
It’s funny how we just love dolphins, who doesn’t – it’s largely due to that warm, permanent grin on their faces, I think.
However, if they are as intelligent as people lead us to believe (the equivalent of a 5 yr old apparently), I would imagine that having a marine based life, centered around fending off killer whales and sharks, being submersed in cold water all day every day (why are they not wrinkly by the way), and risking being stranded on a distant foreign beach, is likely to render them somewhat gloomy.
Or alternatively, perhaps the inane grin comes from having to perform at Sea World in front of thousands of excited people, in the same way that Pageant Queens appear to have smiles tattooed across their faces.
On the other hand, let’s compare the outward appearances of cats and dogs. Cats are renowned for having an unnerving facial expression that remains completely unchanged for their entire lifetime.
They are the equivalent of 1980s Hollywood stars, clinging to the last grasp of youth and who have consequently received enough Botox in their faces that render them the emotional equivalents of garden snails.
It was the english comedian, Jack Dee, who observed the key difference between the feline and canine species:
If you are putting up a shelf, a dog will sit watching you, wagging it’s tail and thinking ‘I don’t know what you’re doing, but it looks very clever’ whereas a cat will be watching and thinking ‘you don’t want to put it up like that, you’re using the wrong screws, the whole lot will come down using those!’
Wouldn’t it be great if once in a while cats looked at you like this AFTER you have fed them, and dolphins admitted via a series of sequential underwater clicks, that they’re not actually as happy as we think they are!
In a recent discussion with Sam Parent, the director of Interactive Services at Cogeco and regional director of IAB for Quebec, we were trying to collectively identify key reasons why Share of Voice, a standard metric in traditional media, was moot when it comes to online media.
Ultimately, we determined it to be irrelevant for the following main reasons:
- Online fragmentation of web vs. TV
- Capping of ad exposures in ad server by online media planners
- Web pages contain varying numbers of ads ( and additional ad formats can be added to web pages)
- Fluidity of web traffic – it is not fixed
- 1 ad impression online is seen by 1 computer, whereas 1 ad impression on TV is seen by thousands or millions simultaneously
For Sam’s full take on this subject on his own insightful blog, click here on the man making noise below:
Sometimes you’ve just got to let your hair down on a Saturday night.
Look at the following graph from a 2010 New Music Seminar and note how single downloads are by far the big winner in the music game. Interesting to think that we now prefer to listen to ‘a collection of songs,’ rather than albums although it makes perfect sense. After all, who listens regularly to every song on our CDs- we skip to our favourite 3 or 4 songs, right?
How about these facts? In 2009, of the 100 000 albums released:
- 81 000 albums sold LESS THAN 100 copies
- 17 000 sold ONLY 1 COPY (you would have thought that at least the artists’ Mums would have bought one!)
- & only 1 300 albums sold over 10 000 copies
Which got me wondering, how many albums does an artist have to sell to go Gold or Platinum in a country.
Since 2008 in Canada, a musical artist only has to sell :
- 40 000 units to go Gold
- & 80 000 units to go Platinum!
Alanis Morissette’s ‘Jagged Little Pill’ has allegedly sold 33 million units worldwide since its release in 1995 – I guess that album must have gone Diamond Titanium Kryptonite. I don’t think that is going to happen again anytime soon for anyone.
Fascinating research out today that attempts to estimate and compare the revenue generated from Tweets and Twitter follows vs. Facebook shares and likes.
Although I’m a little sceptical about their methodology, it may be a good starting point for comparison.
It makes sense to me that Facebook’s value of shares and likes could potentially be higher than both Tweets and follows in Twitter since as a generality, I believe that we have a stronger relationship with Facebook friends than we do with our Twitter connections. A share from a Facebook friend comes with a certain level of credibility.
For more information on the study, click here: Social Action Value Study
This follows an October 2010 study by online ticketing service, Eventbrite, who calculated that everytime someone shares a link about an upcoming event in the main social media channels, it generated the following $ amount in ticket sales:
- $2.52 in Facebook
- $0,90 in Linked In
- $0,34 in Twitter
Neither of these studies, however, take into account the value of building a long term loyalty programme between a brand and a consumer via these powerful channels.
Whatever you do, don’t underestimate the incredible power and value of these social channels. After all, they have even been known to bring down Egyptian governments.