February 18, 2011

Top 5 inappropriate use of Wives, Doctors and Santa in ads!

This has been very difficult list to compile since the following ads are all completely bonkers.

#5 Imagine how the perception of Santa could have been so different had he blown smoke into the faces of excited children on his lap at the shopping mall every December, asking them if they would prefer Lucky Strikes or Marlboroughs for Christmas?

#4 – Who can we use in our ads that has more even credibility than the jovial, oversized man with the white beard to promote our cigarettes – great idea, doctors! They clearly understand medical issues, including the positive effects of cigarettes on your ‘T-Zone’ (throat and taste zone.)


#3 – Last time I checked, killing other humans, which would obviously includes wives, is not tolerated in even the most backward countries! I don’t even understand what they’re trying to communicate in this random act of advertising madness?!

#2 – Sorry, no words needed. Just plain mental!

#1 – Floundering off the shores of advertising responsibility at top spot in our charts, is an ad for pants (trousers for my UK friends) that has a man with his foot on the head of a woman (that is probably his wife, but could feasibly be his daughter) who is stuffed inside a dead Tiger that is being used as a rug! Unbeatable, shocking communications!

Posted by Rob Booth | Filed under: Ads through the ages, All, Comedy, General, Top 5-10 lists, Useless but amusing | 1 comment - read it or leave a reply

February 17, 2011

The science behind Bob Marley

Well, music’s not an exact science is it.

Posted by Rob Booth | Filed under: All, Comedy, General, Useless but amusing | No comments yet - be the first

February 16, 2011

Red Bull drawing new fans in Google Streets

Excellent interactive initiative by Red Bull’s Brazilian Ad agency who are using Google Street View at the core of their online initiative, by encouraging anyone in the world to tag their favourite pieces of street art (as seen in Google Street View) and share them online with others at www.streetartview.com

Red Bull has principally built its brand around a product perceived to have potentially ‘dangerous’ contents’ and has been the subject of numerous ‘urban legend’ type stories.

They have perpetuated the brand’s edginess by associating with numerous extreme sports such as mountain biking, BMX, motocross, windsurfing, snowboarding, skateboarding, kayaking, wakeboarding, cliff-diving, surfing, skating, freestyle motocross, rally, Formula 1 racing, and breakdancing to art shows, music, and video games.

With this latest project, they want to produce the largest art collection in the world…

and that’s no red bull.

Posted by Rob Booth | Filed under: All, General, Media, Useful | 1 comment - read it or leave a reply

February 14, 2011

Animullets – Wigs for Dogs

Following up on two previous posts (very disturbing) about Wigs for Cats – www.robservations.ca/tag/kitty-wigs/ –  it got me wondering whether there are such luxurious accessories for canines. Sure enough, I stumbled upon these classics.

Certainly makes me think that we should celebrate our place at the top of the food chain today. If my wife ever suggested that I wear one of these fluorescent wigs, I can always say no – these poor little buggers aren’t so lucky.

Animullets (actual product name!)

Afro

Bobcat (Blue!)

Bobcat (Pink)

Dogs are a man’s best friend but I’m pretty sure that wigs are not a dog’s best friend. Unbelievable.

Posted by Rob Booth | Filed under: All, Comedy, General, Useless but amusing | 1 comment - read it or leave a reply

February 11, 2011

Latest US digital media trends

This week, Comscore has released its key findings about the state of the US online media nation in 2010. There is some good stuff for those that like all this ‘new media stuff’. The  info speaks for itself:

Top 10 US Online Retail Spending days

Top 10 US online display ad publishers by impressions in millions


Unique visitors (in OOOs) on leading social networking sites

Time spent on social Networking sites by gender

Top Mobile Activities in US

Time spent on top 5 US web properties

For the full report, see here.

Posted by Rob Booth | Filed under: All, General, Media, Useful | 2 comments - read them or leave a reply

February 9, 2011

Online retailers: Should you buy Google keywords?

If your transactional website has not been optimized to maximize your chances of receiving a high organic position in online search results, and/or you do not have a keywords campaign as the basis of your online marketing effort, this is the real world equivalent of what you are doing :

You have a store on the main street with people passing by outside looking to buy things all day, every day, but your front door is locked and the windows are blacked out.

Not only that, the store next door which sells the same products as you, is boldly promoting itself and its offers, and their door is wide open 24 hours a day, 52 weeks a year.

Which one do you think sells more product?! Enough said.

Posted by Rob Booth | Filed under: All, General, Media, Useful | 3 comments - read them or leave a reply

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