#5 – The look of this demonic beast is saying to the cameraman ‘if you tell anyone about this, I know where you live.’
#4 – Why any child would come within 50 metres of the lap of this lapin, is beyond me. Wrong, wrong, wrong!
#3 – Could the eyes of this loveable animal be any more threatening – absolutely not.
#2 – Even in the ‘good old days,’ oversized rabbits in a catatonic state were just as disturbing.
#1 – The lack of expression, the eyes giving a sense of brain damage and the general unkempt state of this dirty lagomorph, make it a clear number 1
Happy Easter, everyone!
I could not believe this video – it is a bit long (about 6 minutes) but you should at least watch him start juggling them and watch him finish with 3 solved Rubik’s cubes..
No idea how this is possible! He’s a Stanford University student, by the way, so he’s obviously pretty smart.
Click image below to see the video – enjoy!
A current buzzword that we hear a lot about is “social media monitoring” that seems a very nebulous term and appears at first to be difficult to define, and somewhat tricky to determine its value to brands.
Here is a great example showing the importance of social media monitoring – KitKat noticed this tweet by someone on Twitter that contained their brand name:
By using tools to monitor what was being said about their brand online, they noticed the tweet, they identified an opportunity to engage both a consumer talking about their brand(who appears at a quick glance to be a brand advocate) whilst simultaneously engaging another brand, Oreo.
This is what they tweeted in reply:
And this is how Oreo countered the cheeky tweet by KitKat:
Notice how the tones of both of these tweets from both brands are almost lighthearted banter – the chosen tone is absolutely key to engaging consumers and brands, and both brands nailed it in my opinion.
But KitKat often uses current events as the basis of some simple but entertaining and RELEVENT communications online, like this one when the new pope was elected.
- Listen daily to what people are saying about your brand online – not only can it be a customer service channel, it can be a product development channel, a brand evolution channel and certainly a consumer engagement channel. Don’t just put the youngest person in your marketing department in charge of social – it is potentially one of your most important channels to build (or destroy) your brand. Would you let an intern be your CEO?!!
- Have systems/procedures in place that allow you to reply very quickly. ‘Agility’ is the key word and most brands in 2013 are continuing with outdated, historic procedures and processes that do not reflect the capability for real time communications, listening, reacting to topical news stories, tweets and Facebook posts. Kit Kat took 2 days to reply to the initial Tweet from the consumer, and Oreo replied within 7 hours to the KitKat tweet! That means Oreo noticed the KitKat tweet, planned a strategy to counter it, came up with an idea, got client approval, executed it, and tweeted it within 7 hours! 99.9% of brands are not capable of doing that and they should be in 2013.
- Use current events for some of your brand content – it is relevent, entertaining and will be appreciated and noticed by consumers.
Those brands that are agile, creative, forward thinking and recognize the multi directional, real time communications that are taking place without them online, will reap HUGE benefits for their brands if they put some social skin in the game!
The heading seems weird but it is absolutely true!
A small UK company, Brewdog, which produces a range of strong beers, produced 11 bottles of a beer called ‘End of History’ that had 55% alcohol content.
To make it even edgier, they sold these beers packed inside 7 real dead squirrels and 4 dead stoats that had been found as road-kill, and prepared for them by a taxidermist!!
Cost : 500 pounds sterling per bottle !!
However, for those who will try anything once in their life, going nose to nose with a dead squirrel while drinking a 55% alcohol content beer has got to be up there among ‘things you can tell your grandchildren about!!’
Incredible series of portrait drawings from the 1950s showing the effects of LSD on an artist’s ability to draw the same person.
Click on the image to view a video showing the evolution of his portrait drawings, up to 8 hours after taking acid !!
Check out this goal from the fan zone of the stadium by a San Antonio Rampage hockey player !! Click to view!
Still not quite as impressive as a previous post I did about the longest ever par 3 which is 830 yards ! Click on the image to see Padraig Harrington get a par !!
or is this free kick even more impressive? Click to see – hehe.