February 23, 2012

Car fuelled by social media…literally!

Amazing social media initiative from Brazil soft drinks brand, Guarana Antarctica, that involves fuelling a car on a journey from Sao Paolo to a party in Salvador, using social media interactions.

What? How does it work?

A Facebook ‘like’ counts for 10 meters of distance travelled in the car and a Facebook ‘comment’ for 20 metres! In order to verify the actual number of metres travelled per interaction, a tablet in the car shows the interactions in real time. (They have currently done 556 000 metres!)

If they don’t get enough interactions for the daily miles required, a system that connects the app to the vehicle ignition will prevent the car from continuing!!

Great way to fuel a real world activity using social media…quite literally ..fuelling !





Posted by Rob Booth | Filed under: All, General, Media, Nerdy But Nice, Useful | No comments yet - be the first

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