Thanks to my friend, Normand Miron for posting this amazing duct tape artist on Facebook.
The frighteningly talented dutch street artist, Max Zorn, simply uses duct tape and a scalpel to create amazing pieces of art. He then uses street lights to backlight his work.
Click on image to see how he does it
I wonder if Mr Zorn used to be a plumber and merely stumbled upon his talent whilst fixing a leaky pipe! Probably not!
Check out one of the most unusual and bizarre classified ads ever seen in Craigslist. Is there really an artist that specializes in these types of things?!!! Click on the image to read the ad !Hehe.
An interesting social initiative from aggravated NHL fans, fed up of being abused by the NHL and the NHLPA’s lockout.
A small group of guys are trying to create a community of ‘hard done by ‘ hockey fans called Just Drop It whose pledge is that for every game after December 21st that fans miss because of the lockout, they shall boycott an equivalent amount of games. eg if 10 games are lost after Dec 21st before an agreement is made, fans will boycott 10 games.
In addition, the Just Drop It community pledges not to buy any NHL merchandise whatsoever.
CLICK THE IMAGE TO SEE GREAT VIDEO THAT EXPLAINS ALL :
Whilst I think that this would be extremely difficult to hit both sides where it hurts, in the wallet, I admire these guys ingenuity and use of social media to try to make a difference. But I do agree with their slogan - Just drop it, NHL and NHLPA.
If every company was able to hire this guy for their infomercials, products would be flying off the shelves in unprecedented numbers. Check out this fantastic product – Sugru. My kids are already excited by it and want some SUGRU !!
Check out the fantastic infomercial.
I thought I would briefly talk about 3 of my favourite internet memes, popular concepts that spread virally online
So let’s kick this off.
A recent trend undertaken by UK Undergraduates that basically involves emptying the contents of a milk container over your head in a public space and photographing it:
Here are some examples:
Last year’s popular meme that involved lying like a plank, face-down in a public place, as demonstrated by these talented individuals:
3. Cat Breading (My personal favourite!)
Again, the clue is in the title. This particular meme involves taking a photo of bread on your cat, beautifully modelled by these furious felines:
So what can we start as the next meme? Any suggestions?
Very clever initiative for Ariel washing detergent in Stockholm, Sweden.
How better to demonstrate the cleaning ability of washing detergent to the Facebook community than to set up an interactive booth in a busy train station where downloaders of a Facebook app could control an interactive gun and fire various messy liquids at pieces of clothing that they could win.
Check out the video by clicking on the photo below:
My net takeaway
The Pros – A really out of the box, fun, innovative approach to try to engage users with their brand in a very unsexy brand category where brand engagement is usually very minimal. (People generally don’t care about washing detergents.)
Seriously high tech for a brand initiative – connecting online to offline to giver users control of their gaming experience
The Cons – Judging by the relatively small number of YouTube video views (approximately 75 000) for such a unique piece of video content that they created, it seems that they may have put most of their $ efforts into the technology behind producing an interactive gun and the development of a Facebook app that connected to the impressive live onsite event, and perhaps assumed that the content would be strong enough to spread virally without paid ad placements.
As is often the case, even the strongest video content needs support from paid media placements to ensure that the content is exposed to more people initially, who will then hopefully share or comment on it.
Creating a unique onsite event/experience for a brand such as this one for Ariel, should not simply be judged on how many people will potentially see it on site (eg the foot traffic at the Train station at any given time), but rather as the creation of quality, share-worthy video content that if exploited correctly with a strategic plan and media dollars behind it, is capable of reaching millions of online users globally in an engaging and fun way.