Recent studies show that Facebook is delivering 24% of all display ads available in the US online market each quarter – this mind blowing statistic is contradicted by emarketer’s finding that only 10% of ad dollars are actually being allocated to Facebook. Reasons for this could be :
- Advertisers not realizing the scale of influence of Facebook in the online ecosystem
- General uncertainty as to how to approach advertising strategies on social media sites such as Facebook, which were ultimately created to build relationships and facilitate human connections, not advertising
- Relatively untested and traditional banner formats available
One thing is for sure, Facebook’s new messaging service and it’s joint announcement later today with Myspace (that I think may involve Myspace conceding defeat by opening up to using Facebook Connect ) is only likely to make Facebook even more attractive to users and advertisers alike !