C & A are currently trying to influence offline sales in their Brazil stores by showing real time Facebook likes on the hangars of various pieces of clothing.
Online shopping by its very nature is usually simply based on a product photo that obviously doesn’t allow you to feel it or try it on.
They are hoping that peer credibility via real time Facebook likes of their products will influence offline sales since people are likely to at least try on or investigate those clothes hangars with high levels of Likes – it is human nature since most people feel reassured by peer approval.
I love the insight and the strategy – no idea if it has been successful so far.
Great idea but not sure if it’s one I’d hang my hat on… or my Facebook Likes !