For the first time ever and to further demonstrate the incredible evolution that is happening around us, a Deloitte UK survey that asked 2 276 people the question, ‘what is your favourite piece of technology?’ has revealed the following answers :
- Laptops 28%
- TV 22%
- Desktop PCs 19%
- Smartphones 10%
This is the first time ever that TV has not headed the list in this annual survey
The most popular new technological feature desired by the surveyed panel was:
- the ability to transfer music, TV shows, films and similar content between devices and platforms – 42% said this
- 30% would like to back up their media to the cloud.
- 26% of respondents wanted to purchase and download newspapers, magazines and books onto any device
We as a marketing and advertising industry need to realize that consumers need to have this interactivity and freedom to control their own media consumption when and where it suits them – so let’s continue to give them the concepts, the entertainment, the tools, the platforms to do this…..and associate brands intelligently to these.
TV is still a great, non-interactive, mass ‘push’ medium which is great ‘door to a deeper engagement,’ but interactive media is where the depth of consumer and brand experience will happen.
It’s all good!