Check out this great-looking app called Frisbee Rush that allows you to throw little virtual frisbees from your mobile device towards monsters on a TV or desktop.
Players can decide to either throw the frisbees using real throwing gestures with their phones or simply slide the frisbees away on their phone screens.
Click on the image to see it in action.
If I was Pixar or Disney, for example, I would distribute such entertaining branded apps in traditional online and social media channels to promote their upcoming Movie launches for example. Tons of cross platform media creativity possibilities to reach the masses in entertaining, interactive ways !