As a parent who has literally spent thousands of hours over the years (and loved every minute of it) :
- waking up early to get our little guys to practices,
- driving long distances to distant hotels for tournaments,
- sitting in cold parking lots outside hockey rinks for hours on end,
- sitting in gyms (outside gyms in the car,)
- sitting next to swimming pools
- standing next to soccer fields,
this video below from Proctor and Gamble genuinely brought a tear to my eye.
Their consumer insight about the importance of the family support team behind Olympians from around the world is the key to this video’s success, in my opinion – it really tugs at the heart strings. In addition, its execution is simply beautiful
I know from my sport coaching courses I have done with Coaching Canada, it is estimated that to become an Olympic level athlete, requires an average of 10k hours of training from when you first start that sport!
I cannot imagine what a parent must feel, seeing their child in the Olympics after spending that much time supporting them in the preceding years – I always feel the same when I watch the NHL draft too !
It’s why I had a tear in my eye, I guess !!