June 21, 2012

Porsche thanks its FB fans

I absolutely love the strategy adopted by Porsche to thank its first million fans in Facebook ( I think this was done last year but I’ve only just come across it!)

They designed a brand new Porsche and printed the 1 million fans’ names onto it. Watch the time-lapse video showing what they did.

Then they created  a special thank you page just for fun!! This is great too.

It’s extraordinary the way that Porsche has been able to make 1 million people feel special –  now that is how to do ‘mass personalization, people !’




Posted by Rob Booth | Filed under: All, Media, Useful | No comments yet - be the first

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