I absolutely love the strategy adopted by Porsche to thank its first million fans in Facebook ( I think this was done last year but I’ve only just come across it!)
They designed a brand new Porsche and printed the 1 million fans’ names onto it. Watch the time-lapse video showing what they did.
Then they created a special thank you page just for fun!! This is great too.
It’s extraordinary the way that Porsche has been able to make 1 million people feel special – now that is how to do ‘mass personalization, people !’