January 17, 2013

S.M.U.T #1 (Social Media Update Time)

I have decided to create a regular feature called S.M.U.T that identifies recent social media updates to Facebook, Google, Twitter etc that I consider to be significant.

The goal of these posts will be to provide my marketing/media friends with  latest social media changes in a concise, visual way with videos, images and examples.

Today in S.M.U.T #1, I shall explain the following 3 interesting social media updates:

  1. Facebook Social Graph Search
  2. Increase in size of Facebook link previews
  3. Different Facebook post organic reach, by post type

So here goes :

1, Facebook Social Graph search

  • Launched in small beta on January 15th to ‘hundreds or thousands of Facebook users'(very small test)
  • Allows Facebook users to search for various things such as music, restaurants, bars and much more,  based on what their friends like and have interacted with –  this social context makes search results more credible to the user

Here is an excellent video (that my good friend Carlos Pacheco) made me aware of that I find is an excellent demonstration of its functionality/capabilities – click on image below to view it.

If you want an excellent textual summary of ‘4 reasons why marketers should be interested in Graph search’ (when it becomes available), click on our Dentsu partner’s, 360i, logo below to go to concise blog post about it:

2, Increase in size of link previews in Facebook

  • According to Facebook, it seems that they are increasing the size of link previews when you post a link (other than a Youtube video link.)
  • Size of image to double from 90 x 90 pixels to 154 x 154
  • More space for text
  • Greater chance that fans (of brands) or friends (of individual Facebook users) will see their posts and links, due to greater visual visibility on page

Here is the difference in size with the new 154 x 154 pixel link preview format vs previous 90 x 90:

An example of a Jame Oliver post link preview (not exact size but just to show what an actual link preview looks like) :

3. Facebook post organic reach – different by post type

It seems that Facebook organic post reach is different according to post type (eg the number of friends or fans who are exposed to your Facebook posts, without you increasing post reach by paid advertising .)

  • For video, images and link posts: 8-9% of your Facebook fans or friends will see them
  • For text status posts, 11-19% of your Facebook fans or friends will see them

Here is a post from social bakers that shows the decrease in overall organic Facebook post reach up to October 2012  – it contains the following very interesting visual for marketers

Conclusion

I shall try in future to regularly give social media updates in a clear concise fashion that requires little effort on your part, that will allow media, marketing and brand strategists to retain key takeaways quickly. I hope this was a helpful post. Everybody loves SMUT !

 

 

 

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Posted by Rob Booth | Filed under: All, Media | No comments yet - be the first

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