January 26, 2013

S.M.U.T #2

Following the first in my new regular series of S.M.U.T where I shall do a weekly post containing 2 or 3 Social Media Updates of Facebook, Google, Twitter or similar social channels, here is #2 in the series.

These posts will be of more interest to those working  in Media/Marketing.

My 3 social media updates are the following this week:

  1. Study showing that Facebook in a media plan can increase sales by 24%
  2. Facebook rolls out Ad conversion measurement tool
  3. Twitter releases a Video sharing App

    1. Study showing that Facebook in a media plan can increase sales by 24% 

  • Media intelligence company, Aggregate Knowledge released study results from 4th quarter 2012 of 25 brands, exploding the myth that social media doesn’t generate sales.
  • They identified that campaigns containing Facebook premium ads with supporting marketplace ads on right hand side, increased new sales by up to 24%.
  • Exposure to Facebook ads influences purchase consideration, even if users do not interact or click on them
  • Shows importance of view through attribution tracking of Facebook to tell a truer picture of the user’s path to conversion eg there is value in ad exposures, not just clicks
  • Click to link to Aggregate Knowledge study



2. Facebook rolls out Ad conversion measurement tool

  • Mostly suitable for small to medium businesses.
  • It shows such advertisers, the true value of Facebook ads on brand’s site conversions
  • Conversion measurement is important for marketers who treasure actions done on their websites particularly in direct-response industries, such as e-commerce, financial services, retail, and travel to measure ROI.
  • Facebook wrote in a blog that conversion measurement used with Optimized CPM in its beta tests cut the cost per conversion by 40 percent compared to CPC ads on similar budgets.
  • Here is link to Facebook studio for full explanation: http://bit.ly/XV4Ig6


 3. Twitter releases a video sharing app – Vine

What does that mean?

  • Well, in the same way that Tweets are 140 character text messages, a vine post displays only 6 seconds of video, similar to a GIF image.
  • The best way to explain it is to show the ‘Vine’ post that Twitter CEO did this week that got heads turning !
  • Click to see what could be the next huge phenomenon: STEAK TARTARE IN 6 SECONDS
  • It appears Facebook is currently trying to prevent the app finding your Facebook friends! To be continued!
  • Click here to go to App store to download the Vine App. 

Please feel free to provide feedback on any of my SMUT .



Posted by Rob Booth | Filed under: All, Useful | 2 comments - read them or leave a reply

2 Responses to “S.M.U.T #2”

  • Chris says:

    thought it would be interesting to look at some statistical models for the seemingly impressive results of this study and more importantly assess for myself the strong possibility of bias in the findings (who paid for the study?)…but then there just wasn’t any facebook group associated with the study…so i just lost interest

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