I wrote an article on the U.S site, social media today, about social search a few months ago and included within it, were some real world equivalents of several major Social Networks such as Facebook, Twitter and Google+1.
Since I received positive feedback with regards to these real world examples, I thought I would devote a short post simply to this…so here goes..
- Facebook is the neighbourhood bar
- where we hang out with our friends and acquaintances, see familiar faces, and awkwardly interact with strangers
- Twitter is the town square
- where we engage with people of common interests and shared experiences, some of whom we know and most of whom we don’t
- Google is like the town’s main train Station
- We’re all there for the same purpose, (but here’s the key,) we’re just passing through on our way to different destinations. The social interactions in a train station are minimal, at best; even if you see a friend, you’re probably only going to say a quick hello, since you’re specifically heading for your train.
So a Google +1 post is like leaving a post It note on the bench at the main train station – it has little reference, there is no consequence for me to leave the note and it may or may not be seen by my friends. For this last reason, I don’t see a long term future in Google +1 as a personal online social network.