Following my previous posts (click on the singing man below) about fantastic T Mobile viral campaigns in the UK, they have excelled themselves with this great video containing Royal look-a-likes at the Royal Wedding.
Yet again, the key to their latest topical, Royal success is a great, entertaining idea that people want to share in very large numbers – it’s not an ad. It is amusing, powerful video content to which the T-Mobile brand has tagged its name – that’s all. Check it out below.
By the way, I really hope that is actually Harry in the video!!
Nice job, T-Mobile.