Following a post on March 25th where I showed the fantastic ingenuity used by people to get their CV in front of a prospective employer using QR codes and Google key words (click image to see previous post,)
I wanted to share another more recent, but equally ingenious strategy to land that big job, but using Twitter this time. Thanks to @MarcusATaylor for making me aware of it.(Check him out on Twitter – he’s very insightful.)
Click on the image to watch the short explanatory video of how this person landed the job:
What this demonstrates to me is the importance of having a solid understanding of social media functionality.
I’m not just talking about the big picture of social media strategic thinking (which is also vital), but rather the nuts and bolts understanding of how one’s actions in social media channels such as Facebook or Twitter, are impacted on others inside or outside their network.
When this knowledge of detailed social media functionality is combined with great creative ideas, the sky’s the limit ! That’s why 2011 is such an exciting time.
I just love what this guy did by using a QR code to deliver his video CV message - it combines the real word with the virtual world.
The prospective employer receives a hard copy of the candidate’s face by email (or real mail) with an explanation of what to do on the back of the sheet.
He/she then takes a photo of the QR code located on the photo, and places the iphone in the allocated space on the face photo to see what the mouth has to say !! Genius. Click on image below to see it work.
In times when new positions are hard to come by, what better way to breakthrough the ‘advertising candidate clutter’ and get noticed by a potential employer?
It reminds me of the other highly innovative way that a creative ad guy in U.S found a job via an SEM campaign by buying keywords of the names of his prospective future employers at other ad agencies. His insight was that senior people often type their own names in Google to see what search results appear about themselves.
In his case, he was right, because he got a job based on his online CV being seen by a future employer typing his own name in Google and consequently seeing the guy’s self promotional text link ad, that clicked to his online CV! I think it cost him less than $10 in keywords to land the job.
Looks like no-one’s targeting me via SEM, asking for a job at the moment, but then I don’t type my name in Google…..very often!! Hehe.