In what may well become a regular feature on Robservations, I thought you’d like to see my random Top 5 bizarre Facebook pages . Click on each one to check them out :
#5. Only join If your name starts with A, C, D, F, H, I, J, K, L , M, N
- >1,3 million page likes
#4. I hate getting texts that only say ”k”
- >4,57 million page likes
#3. Saying ”I dunno” when I can’t be bothered to explain something
- 1,8 million page likes
#2 Saving a file as ‘dyjjyggffj’ because I’m too lazy to write a proper name
- >3,2 million likes
#1. The guy who discovered milk – what was he doing to that cow?
- 1,49 million page likes
Moral of this top 5?
Facebook allows you to reach out to a huge number of internet, smart phone and tablet users about ABSOLUTELY ANYTHING! Often, the more out of the box and more abstract, the better to really gain traction.
As I mentioned, this could become a regular feature, I think !! There are some amusing/crazy people out there!
I wrote an article on the U.S site, social media today, about social search a few months ago and included within it, were some real world equivalents of several major Social Networks such as Facebook, Twitter and Google+1.
Since I received positive feedback with regards to these real world examples, I thought I would devote a short post simply to this…so here goes..
- Facebook is the neighbourhood bar
- where we hang out with our friends and acquaintances, see familiar faces, and awkwardly interact with strangers
- Twitter is the town square
- where we engage with people of common interests and shared experiences, some of whom we know and most of whom we don’t
- Google is like the town’s main train Station
- We’re all there for the same purpose, (but here’s the key,) we’re just passing through on our way to different destinations. The social interactions in a train station are minimal, at best; even if you see a friend, you’re probably only going to say a quick hello, since you’re specifically heading for your train.
So a Google +1 post is like leaving a post It note on the bench at the main train station – it has little reference, there is no consequence for me to leave the note and it may or may not be seen by my friends. For this last reason, I don’t see a long term future in Google +1 as a personal online social network.
It was announced today that Facebook has agreed to a deal with eBay that will allow Facebook to integrate its new Open Graph platform into the EBay commerce systems. This mammoth deal will see the combined power of:
- eBay’s 25 000 000 sellers, 97 000 000 000 active Global Users & $60 000 000 000 worth of annual transactions &
- Facebook’s 800 000 000 users
So what does this mean ?
Since online shopping has traditionally been ”a very individualistic and lonely experience,”it is anticipated that online commerce can morph into ‘social shopping’ eventually, whereby users will soon be able to “buy,” “own,” “want,” “recommend” or “review” products and share them with friends and family online
Word of Mouth Marketing on Steroids
In addition, people are going to be able to tell their product stories.The move will now allow developers to create applications for eBay and Facebook, based on users’ preferences and enhance opportunities for buying and selling online. The ultimate word of mouth.
Also, expect for social ads to be weaved out of those user stories.
Facebay or eBook?
I couldn’t help but laugh when I noticed that there is a completely unrelated Facebook Group page with 656 likes called Facebay that allows you to ‘buy, sell, swap and trade.’ Here is their logo. Checkout the Facebook page by clicking on the yellow logo below.
Ultimately and according to the man heading up this new partnership, Mengerink Sauid :
“If we have millions of merchants on this globally, we can distribute the best integration of your merchandise and connect into the eBay store front.”
Can there be a more Mega partnership than this, that makes sense on so many levels – I think not !!!
Google announced this month their Music Beta by Google product that they are currently testing in U.S where they say that:
- music is easy accessible via various platforms
- it is cable free and
- consumers will ‘spend more time listening to music and less time managing it’ (a nice dig at iTunes !)
Click on image to learn about the new Google Music product :
It’s funny that Facebook is allegedly about 2 weeks away from announcing a similar launch of a Facebook Music product, where apparently they shall be partnering with Spotify.
According to Wikipedia:
Spotify is a proprietary peer-to-peer music streaming service and application software from a Swedish based company. It allows instant listening to specific tracks or albums, with virtually no buffering delay.
It is only currently available in Scandinavian countries, France, Netherlands and UK but that they are presently ironing out some last minute issues with regards to rights etc so that it becomes available in US (not sure about Canada.)
The new product is expected to be called Spotify for Facebook rather than be a stand alone music service.
The features on Facebook :
- will appear as an icon on the left of the newsfeed (I imagine it will be the logo above), where users are used to seeing the messages and events icons. Clicking the icon will install Spotify on your desktop and allow users to play songs through Facebook.
- the ability to listen to music simultaneously with your friends over Facebook.
Let’s see what happens next – I still really like the notion that the music will be shareable with friends simultaneously. This is how our mass TV viewing habits will be in the future , I believe – sharing our thoughts in real time on our screens during shows/video content with our Facebook friends.
Facebook stats claim that 700 billion minutes are spent worldwide on their site each month… that is nuts. Just think about it.
That equates to 11.6 billion hours
486 million days
which is 1.33 million years…….per month….on Facebook
You get the idea, but have you ever considered that if, for example, the notion of online privacy snowballs and an online company like Facebook goes out of business (very unlikely, I’m just saying), what are worldwide Facebook users going to do with those 700 billion minutes…or 1,33 million years each month.
Hang out on street corners with spray paints? 11,6 billion hours of monthly graffiti ?
Go for lots of long jogs? 1,33 million years of jogging ?
Go back to books and start reading the classics that you never got around to? 486 million days of reading ?
So let’s just hope that it doesn’t happen - Personally, I find it difficult enough jogging for 45 minutes, let alone 11,6 billion hours. Hehe.
What it isn’t
People searching for friends in social networks.
What it is
The ability for search engines on various sites to integrate your own social graph (your social graph, in non jargon terms, is the people you are connected to via social media.) Click on the video below to understand the Google +1 button.
Google presumes that you know what you are looking for and is built around actions
Facebook, however, assumes that you aren’t really looking for anything specific, but that you turn to your friends to see what you should be looking for.
So Facebook is driven by relationships and Google is driven by actions.
The Best Real World Analogy – social difference between Facebook, Twitter and Google
- Facebook is like the neighbourhood bar where we hang out with our friends and acquaintances, see familiar faces, and awkwardly interact with strangers
- Twitter is the town square where we engage with people of common interests and shared experiences, some of whom we know and most of whom we don’t
- Google is like the town’s main train Station – We’re all there for the same purpose, (but here’s the key,) we’re just passing through on our way to different destinations. The social interactions in a train station are minimal, at best; even if you see a friend, you’re probably only going to say a quick hello, since you’re specifically heading for your train.
Google’s Post It note!
So Google +1 is like leaving a post It note on the bench at the main train station – it has no reference, there is no consequence for me to leave the note and it may or may not be seen by my friends.
Main Reasons why Google +1 might not succeed (in my opinion)
- The +1 button may have come several years too late
- Will people ‘+1′ their searches in large numbers? Will they bother leaving a virtual Post It at the station!
- It is not just your friends who will influence your social search rankings – how credible are my contacts in my social sphere?
- People need to create and maintain their Google profiles in large numbers for this to work
- Search is inherently very simple but refining your Google +1 results will add more steps and time to the consumer, even if the quality of search results will be higher, since they have will have been recommended by your peers
- Will spam be an issue?
- Will privacy be an issue? Certainly a potential grey area
- I don’t think ‘+1s’ will appear in Google Analytics - less measurable possibly?
However, it is speculated that +1 will improve your natural search ranking which is obviously a good thing.
Clearly the gloves are off between Facebook and Google, so let’s see which one gets knocked out, but my money’s on Google +1 !