July 26, 2012

The Google Fiber Experiment

Google Fiber is a project to build an experimental broadband internet network infrastructure using fiber optic communication  - it will be 100 times faster than standard high speed

They are doing the test in, of all places, Kansas City!

They are asking Kansas City residents to pre register for the installation of Google Fiber in their neighbourhood. The areas of Kansas that reach their installation pre registration goals, will be the first to get Google Fiber installed in their hood !

I’m not making any sense?

Then watch this:

Clearly for Google to continue to gain traction in the online world with rich media content on Youtube, they need to have very fast internet…so why not create the infrastructure yourself, instead of relying on others, and use the interactive nature of online communications to see which neighbourhood deserves it first.

The ultimate supply and demand – eg ‘you want very fast internet, Kansas neighbourhood? Then show us how much.’

I shall be watching this very closely because if the Kansas test works, it could be coming to our hoods in the coming years !! I think there may be some Canadian bureaucracy to fight through first before it does !

Posted by Rob Booth | Filed under: Media, Nerdy But Nice, Useful | No comments yet - be the first

May 16, 2012

Google awarded patents for Project Glass

Google was awarded patents on its ‘Project Glass Browser Glasses’ on Tuesday, patents that they had filed last October.

The design is currently in use by certain Google employees and allows the wearers to :

‘stream information to the lenses and send and receive messages through voice commands. There is also a built-in camera to record video and take pictures.’

They should have used the brand name ‘Google Goggles‘ for these, not their mobile app !

Imagine stores being able to target local messaging directly to people’s ‘Google Goggles’ when they are passing by – Now Google really is a company with vision……….20/20 vision!

 

 

Posted by Rob Booth | Filed under: General, Media, Nerdy But Nice, Useful | No comments yet - be the first

April 5, 2012

Google’s Vision : Eye glasses that incorporate Google’s products

Following last month’s announcement that Google is well advanced on inventing a car that drives itself, they have also announced the Google Glass Project.

For this, they are actively developing technology that would allow consumers to wear glasses that would contain Google products and services to assist consumers in their lives in real time based on spoken instructions.

This is quite honestly one of the most powerful videos I have ever seen.

In principle, the glasses would allow you to:

  • Take photos,
  • Initiate videochats
  • Provide information
  • Display directions, all at the sound of a user’s voice.

Pretty extraordinary evolution for the two founders, Page and Brin, who started out with a search engine called Backrub back in 1996 and who are now producing self driving cars and glasses that provide us information in real time based on our speech.

What vision !!

 

 

Posted by Rob Booth | Filed under: Media, Nerdy But Nice, Useful | No comments yet - be the first

November 17, 2011

Social Networks: Real World Analogies

I wrote an article on the U.S site, social media today, about social search a few months ago and included within it, were some real world equivalents of several major Social Networks such as Facebook, Twitter and Google+1.

Since I received positive feedback with regards to these real world examples, I thought I would devote a short post simply to this…so here goes..

  • Facebook is the neighbourhood bar

- where we hang out with our friends and acquaintances, see familiar faces, and awkwardly interact with strangers

  • Twitter is the town square

- where we engage with people of common interests and shared experiences, some of whom we know and most of whom we don’t

  • Google is like the town’s main train Station

- We’re all there for the same purpose, (but here’s the key,) we’re just passing through on our way to different destinations. The social interactions in a train station are minimal, at best; even if you see a friend, you’re probably only going to say a quick hello, since you’re specifically heading for your train.

So a Google +1 post is like leaving a post It note on the bench at the main train station – it has little reference, there is no consequence for me to leave the note and it may or may not be seen by my friends. For this last reason, I don’t see a long term future in Google +1 as a personal online social network.

Any thoughts?

 

Posted by Rob Booth | Filed under: All, Asides, General, Media, Useful | 2 comments - read them or leave a reply

May 27, 2011

Google Music vs. Spotify for Facebook (Facebook Music)

Google announced this month their Music Beta by Google product that they are currently testing in U.S where they say that:

  • music is easy accessible via various platforms
  • it is cable free and
  • consumers will ‘spend more time listening to music and less time managing it’ (a nice dig at iTunes !)

Click on image to learn about the new Google Music product :

It’s funny that Facebook is allegedly about 2 weeks away from announcing a similar launch of  a Facebook Music product, where apparently they shall be partnering with Spotify.


According to Wikipedia:

Spotify is a proprietary peer-to-peer music streaming service and application software from a Swedish based company. It allows instant listening to specific tracks or albums, with virtually no buffering delay.

It is only currently available in Scandinavian countries, France, Netherlands and UK but that they are presently ironing out some last minute issues with regards to rights etc so that it becomes available in US (not sure about Canada.)

The new product is expected to be called Spotify for Facebook rather than be a stand alone music service.

The features on Facebook :

  • will appear as an icon on the left of the newsfeed (I imagine it will be the logo above), where users are used to seeing the messages and events icons. Clicking the icon will install Spotify on your desktop and allow users to play songs through Facebook.
  • the ability to listen to music simultaneously with your friends over Facebook.

Let’s see what happens next – I still really like the notion that the music will be shareable with friends simultaneously. This is how our mass TV viewing habits will be in the future , I believe – sharing our thoughts in real time on our screens during shows/video content with our Facebook friends.

Exciting times.

Posted by Rob Booth | Filed under: All, General, Media, Useful | 2 comments - read them or leave a reply

April 26, 2011

What is Social Search?

What it isn’t

People searching for friends  in social networks.

What it is

The ability for search engines on various sites to integrate your own social graph (your social graph, in non jargon terms, is the people you are connected to via social media.) Click on the video below to understand the Google +1 button.

The problem with Google +1

Google presumes that you know what you are looking for and is built around actions

Facebook, however, assumes that you aren’t really looking for anything specific, but that you turn to your friends to see what you should be looking for.

So Facebook is driven by relationships and Google is driven by actions.

The Best Real World Analogy – social difference between Facebook, Twitter and Google

  • Facebook is like the neighbourhood bar where we hang out with our friends and acquaintances, see familiar faces, and awkwardly interact with strangers
  • Twitter is the town square where we engage with people of common interests and shared experiences, some of whom we know and most of whom we don’t
  • Google is like the town’s main train Station –  We’re all there for the same purpose, (but here’s the key,) we’re just passing through on our way to different destinations. The social interactions in a train station are minimal, at best; even if you see a friend, you’re probably only going to say a quick hello, since you’re specifically heading for your train.

Google’s Post It note!

So Google +1 is like leaving a post It note on the bench at the main train station – it has no reference, there is no consequence for me to leave the note and it may or may not be seen by my friends.

Main Reasons why Google +1 might not succeed (in my opinion)

  • The +1 button may have come several years too late
  • Will people ‘+1′ their searches in large numbers? Will they bother leaving a virtual Post It at the station!
  • It is not just your friends who will influence your social search rankings – how credible are my contacts in my social sphere?
  • People need to create and maintain their Google profiles in large numbers for this to work
  • Search is inherently very simple but refining your Google +1 results will add more steps and time to the consumer, even if the quality of search results will be higher, since they have will have been recommended by your peers
  • Will spam be an issue?
  • Will privacy be an issue? Certainly a potential grey area
  • I don’t think ‘+1s’ will appear in Google Analytics  - less measurable possibly?

However, it is speculated that +1 will improve your natural search ranking which is obviously a good thing.

Clearly the gloves are off between Facebook and Google, so let’s see which one gets knocked out, but my money’s on Google +1 !

Posted by Rob Booth | Filed under: All, General, Media, Useful | 2 comments - read them or leave a reply

Categories

Stay in touch


design by vclever