Here’s finally something positive to come out of the Korean Peninsular in recent days.
Great innovation to promote a movie by simply providing ‘wifi posters,’eg 8 strategically placed posters in Seoul that allowed users to access the internet when near them. I have been saying for the longest time that all interactive communications in 2013 and beyond needs to be either:
- useful, and/or
If it isn’t, then your chances of your brand being noticed are very low.
- The movie had 29% increase in traffic to its website (although I think upfront awareness for the movie is more important than site traffic personally. I would have preferred those metrics)
- Time spent on movie website increased by 500%
- In addition:
This is a very simple idea but one which provided significant added value to the consumer and likely created more ‘love marks’ for the product eg the movie.
Media is being completely redefined by technology and cultural change, which is why there is so much potential for brands with the evolution of traditional media, as well as the increase in new platforms and devices.
The four key words going forward ?
- Measure (properly!)
You get the idea! Hehe.
Brilliant technological innovation to show the great acceleration of the new electric Smart Car over a short distance.
They had car enthusiasts and potential car buyers play a classic game of Pong on a giant screen using the cars themselves as the remotes.
Click below to see exactly what they did.
Ingenious innovation from South Korea where national retailer, eMart found a great way to increase sales during the key lunch hour period, a time when sales traditionally dropped significantly.
Before the QR code cynics stop reading this post and leave this page because they think I’m talking about regular QR codes, check out what they did. Click on the image below to watch the video explaining the concept:
They placed three-dimensional displays outside several locations in Seoul that became shadow-based QR codes only between the hours of 12pm and 1pm.
The QR codes were created only when the sun is at its highest, allowing the shadows to align and consequently the code to be scanned for access to coupons and online ordering, but for 1 hour daily only.
They are pretty smart those South QReans!! Hehe.
Following a post on March 25th where I showed the fantastic ingenuity used by people to get their CV in front of a prospective employer using QR codes and Google key words (click image to see previous post,)
I wanted to share another more recent, but equally ingenious strategy to land that big job, but using Twitter this time. Thanks to @MarcusATaylor for making me aware of it.(Check him out on Twitter – he’s very insightful.)
Click on the image to watch the short explanatory video of how this person landed the job:
What this demonstrates to me is the importance of having a solid understanding of social media functionality.
I’m not just talking about the big picture of social media strategic thinking (which is also vital), but rather the nuts and bolts understanding of how one’s actions in social media channels such as Facebook or Twitter, are impacted on others inside or outside their network.
When this knowledge of detailed social media functionality is combined with great creative ideas, the sky’s the limit ! That’s why 2011 is such an exciting time.
Groundbreaking innovation from Immersive Labs in New York who have created billboards that deliver digital messaging based on the billboard viewer’s age & gender, the weather and local Twitter activity ! Click to see the demo video.
The facial recognition software in the billboard can determine the gender and age of whoever is walking by, and, if there’s more than one person looking, can detect the makeup of the crowd.
Immersive uses this information to deliver the ad with the best calculated chance of getting your attention at that moment. Alongside the consumer’s information, the software customizes ads by pulling in local data including the weather and social media updates from sites like Twitter.
But what does that mean in real terms
Well if a fifty-year-old man strolls by an ad for tampons, the ad will morph seamlessly into an ad for running shoes before he gets there. If a crowd of men and women of all ages come by on a cold morning, the display might transform into an ad for hot coffee: a gender-neutral, time and weather appropriate solution.
And if hundreds of people are tweeting about a local hockey game, the software might realize a sports game is unfolding nearby, and display a nicely appropriate sports ad.
Not sure what the targeting criteria is here to receive this image!!
I just love what this guy did by using a QR code to deliver his video CV message – it combines the real word with the virtual world.
The prospective employer receives a hard copy of the candidate’s face by email (or real mail) with an explanation of what to do on the back of the sheet.
He/she then takes a photo of the QR code located on the photo, and places the iphone in the allocated space on the face photo to see what the mouth has to say !! Genius. Click on image below to see it work.
In times when new positions are hard to come by, what better way to breakthrough the ‘advertising candidate clutter’ and get noticed by a potential employer?
It reminds me of the other highly innovative way that a creative ad guy in U.S found a job via an SEM campaign by buying keywords of the names of his prospective future employers at other ad agencies. His insight was that senior people often type their own names in Google to see what search results appear about themselves.
In his case, he was right, because he got a job based on his online CV being seen by a future employer typing his own name in Google and consequently seeing the guy’s self promotional text link ad, that clicked to his online CV! I think it cost him less than $10 in keywords to land the job.
Looks like no-one’s targeting me via SEM, asking for a job at the moment, but then I don’t type my name in Google…..very often!! Hehe.