An ad campaign currently running in the week before Easter by our agency, Bos, to promote the Montreal Catholic church that combines:
- Humorous creative messaging
- A specific Media placement
- Current affairs
Since much has been written recently in the Montreal press about the highly dangerous state of our bridges, we created a message for all to see on a large billboard before they cross one of Montreal’s busiest bridges, Pont Champlain, that says’ Faites votre prière‘ (Say your prayer !)
The ad is creating significant noise in Twitter as we speak!
Just goes to show that a strong message combined with a well placed media opportunity that is relevant and entertaining to consumers is the killer combo in terms of communications. Earned (free) media in online social channels will follow accordingly if the consumers find it interesting or useful.