February 21, 2011

The album went ‘Diamond Titanium Kryptonite’

We all know that sales of physical albums (CDs) are almost dead due to downloads, but I was surprised as to the exact level of this change in the music media industry.

Look at the following graph from a 2010 New Music Seminar and note how single downloads are by far the big winner in the music game. Interesting to think that we now prefer to listen to ‘a collection of songs,’ rather than albums although it makes perfect sense. After all, who listens regularly to every song on our CDs- we skip to our favourite 3 or 4 songs, right?

How about these facts? In 2009, of the 100 000 albums released:

  • 81 000 albums sold LESS THAN 100 copies
  • 17 000 sold ONLY 1 COPY (you would have thought that at least the artists’ Mums would have bought one!)
  • & only 1 300 albums sold over 10 000 copies

Which got me wondering, how many albums does an artist have to sell to go Gold or Platinum in a country.

Since 2008 in Canada, a musical artist only has to sell :

  • 40 000 units to go Gold
  • & 80 000 units to go Platinum!

Alanis Morissette’s ‘Jagged Little Pill’ has allegedly sold 33 million units worldwide since its release in 1995 ¬†– I guess that album must have gone Diamond¬†Titanium Kryptonite. I don’t think that is going to happen again anytime soon for anyone.

Posted by Rob Booth | Filed under: All, General, Media, Useful | No comments yet - be the first

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