In a recent initiative for Astral Media to demonstrate the range of tools that they have available to help media planners make better decisions, Bos has created a series of clickable videos that flips the paradigm that Creative departments are the stars of Ad agencies – Media is now the new creative.
We created 3 videos showing how Media planners are now the true stars of ad agencies – at the end of each of the 3 videos, viewers can click on the various people in the ad (client services, client, creative and media planner) that then opens new videos showing their thoughts.
Hope you like them.
1, Hangover – Media planner doesn’t make it to client presentation until next day because of a hangover. See what he does.
2, Award – Media planner wins award and gives a shout out to the little people, the creatives! See how that went down.
3, Second Idea – Media planner doesn’t appreciate the client asking him if he has a second idea. See what he does.