May 26, 2014

Coke: It’s not the size, it’s what you do with it

I have been a fan of Coca Cola for many years in terms of their approach to generating ‘love marks’ for their brands, often through creating great content that is seen by few in the real world, but consequently shared by the masses online, largely because of its entertainment value.

Previous examples include the hug machine and the happiness machine.

Their latest launch of Coke mini cans, is no exception. Check out the video below that shows what they did – it speaks for itself:

coke small cans advertising

Less is more…in this case anyway.




Posted by Rob Booth | Filed under: Ads through the ages, All, Asides, General, Media, Useful | No comments yet - be the first

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