April 12, 2012

Why Media is the new creative

In a recent initiative for Astral Media to demonstrate the range of tools that they have available to help media planners make better decisions, Bos has created a series of clickable videos that flips the paradigm that Creative departments are the stars of Ad agencies – Media is now the new creative.

We created 3 videos showing how Media planners are now the true stars of ad agencies – at the end of each of the 3 videos, viewers can click on the various people in the ad (client services, client, creative and media planner) that then opens new videos showing their thoughts.

Hope you like them.

1, HangoverMedia planner doesn’t make it to client presentation until next day because of a hangover. See what he does.


2, AwardMedia planner wins award and gives a shout out to the little people, the creatives! See how that went down.


3, Second Idea – Media planner doesn’t appreciate the client asking him if he has a second idea. See what he does.



Posted by Rob Booth | Filed under: All, Comedy, General, Media, Useful | No comments yet - be the first

February 9, 2012

A match made in Heaven!

A new ad campaign that we (at Bos) launched today in the main Montreal newspapers for the Montreal Catholic church that follows up on our previous billboard that appeared on the entry to the Champlain Bridge during a period when it felt like all of Quebec’s bridges and roads were falling to pieces or collapsing, according to the local media – The ad translates in english as ‘Say your prayers!’

Our follow up today is just as simple and also plays on topical news, more specifically the most important element of Montreal culture, the Montreal Canadians Hockey Team. For my UK friends, in order to qualify for the playoffs in ice hockey, only the top 8 teams advance. All the rest are eliminated.

So in our ad from the Journal de Montreal today (and La Presse), we have placed the words Prions (Let us pray!’) in 8th place in the hockey table since we statistically have no way of making the playoffs unfortunately! We clearly need divine intervention

The final icing on the cake is that we have a full page article about the ad campaign on page 4 of the Journal de Montreal including the blessing of the Montreal Cardinal, Jean Claude-Turcotte !! hehe.

The Habs, the Catholic Church and Bos – a match made in heaven.




Posted by Rob Booth | Filed under: All, Comedy, Media, Useful | No comments yet - be the first

November 4, 2011

Bos wins Gold

Very proud that our ad agency, Bos, won 3 awards at Marketing Magazine’s Digital Marketing Awards in Toronto yesterday:

1 Gold : Craft award for Illustration Graphic Design &

2 Silvers: Public Service Category for Ecomobile Website  & for Consumer Packaged Goods web site for Couche Tard’s Crave

This is the Ecomobile site :

And here is the Couche Tard site for Crave :

Both very different types of sites, but both strategically well planned out and beautifully executed.

Congrats, guys.


Posted by Rob Booth | Filed under: All, General, Media | No comments yet - be the first

April 18, 2011

Talk factor = Social media noise

An ad campaign currently running in the week before Easter by our agency, Bos, to promote the Montreal Catholic church that combines:

  • Humorous creative messaging
  • A specific Media placement
  • Current affairs

Since much has been written recently in the Montreal press about the highly dangerous state of our bridges, we created a message for all to see on a large billboard before they cross one of Montreal’s busiest bridges, Pont Champlain, that says’ Faites votre prière‘ (Say your prayer !)

The ad is creating significant noise in Twitter as we speak!

Just goes to show that a strong message combined with a well placed media opportunity that is relevant and entertaining to consumers is the killer combo in terms of communications. Earned (free) media in online social channels will follow accordingly if the consumers find it interesting or useful.

Posted by Rob Booth | Filed under: All, Comedy, General, Media, Useful | 1 comment - read it or leave a reply

December 3, 2010

Bos – Winners of Best Advertising Piece at 2010 Boomerang Awards

Congratulations to the Bos team for winning the above last night. Check out the award winning creative piece below.

Hats off for the great popcorn idea, beautifully produced and executed, coupled with a solid, online media strategy.

Nice one, guys.

Posted by Rob Booth | Filed under: All, Media | No comments yet - be the first


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